One of the hottest web trends as we head into 2010 is real-time search. Microsoft and Google have both launched real-time search, traffic from Twitter and other real-time engines into search results and Twitter is continuing to enhance its real-time abilities. As a B2B marketer, your 2010 marketing plan should include strategies for harnessing real-time search as a positive development to impact your brand reputation and demand generation.
Real-time search engines are beginning to integrate blog posts, tweets and video clips into search results making it imperative that you're ready to address this in the coming months. You can learn more by skimming Google's blog post: http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html
Search engines are indexing these real-time posts from Twitter, Facebook and other sites and making them highly visible in search results. Fresh content is prioritized and ranked highest. Keep in mind that your customer fans and competitor foes will be having on-going "conversations" online about your products and services and these will now show up along with what you've considered the traditional search results.
Your 2010 marketing plan and strategies need to address how you will make your products and services appropriately visible in this new real-time search era and how you're going to address "conversations" that are not positive about your service or brand. Real-time search is here now and you need to be ready.
Are you?
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