Marketing 2010: Is Your Brand and Business Strategy Aligned?

As you put the finishing touches on you 2010 marketing roadmap, answer these three questions to ensure you've aligned your brand strategy with the strategy of your business.

 

1. Are you differentiating the brand by clearly articulating your competitive advantages and establishing one vision and one voice throughout your marketing plans and programs?
2. Have you incorporated initiatives to build internal excitement and momentum with your business colleagues around key product or service launches to encourage buy-in, ensure understanding and facilitate consistent execution across the business?
3. Does your plan include focus on developing marketing tools and programs to sustain leadership and deepen market penetration?

Start with these three fundamental questions to ensure you're plan is lining up the way you expect to support the key strategies of your business in 2010.